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Craig Darling, Founder & CEO, Darling Local

Craig Darling.

Founder & CEO, Darling Local · Local Search & Voice Discovery Expert

Online visibility isn’t a marketing luxury — it’s critical business infrastructure. Craig helps businesses get systematically chosen by modern consumers across search, maps, voice, and AI.

Craig Darling is an entrepreneur, international best-selling co-author, and speaker dedicated to helping businesses dominate local search and voice discovery. As President and CEO of Darling Local, Inc., Craig views online visibility not as a marketing luxury, but as critical business infrastructure. Over a past decade marked by driving more than 40,500,000 total clicks for calls, web visits, and map actions, he has engineered proven strategies that optimize Google Business Profiles to maximize conversion rates and outpace industry benchmarks.

Craig’s entrepreneurial portfolio spans multiple ventures tailored to niche digital growth, including Kitchen Lead Solutions, Inc. — focused on the kitchen remodeling vertical — and his role as Co-Founder of REVUENGINE, an innovative software initiative designed to streamline automated review collection and boost online credibility. His forward-thinking approach treats the modern local business profile as a structured data layer feeding not just traditional search engines, but Apple Maps, voice assistants like Siri and Alexa, and next-generation AI discovery engines like Gemini and ChatGPT.

An accomplished industry voice, Craig frequently shares his expertise on business optimization and organic visibility at major events, including the Consumer Electronics Convention and the Phoenix Metro Chamber of Commerce Small Business Expo. He holds a foundational background in automotive management and dealership operations from the General Motors Management program — conducted in partnership with the Northwestern University Kellogg School of Management — which initially shaped his deep understanding of enterprise workflows, sales, and parts/service administration.

Today, operating out of Scottsdale and Chandler, Arizona, Craig remains focused on scaling digital systems, building high-performing teams, and empowering small to mid-sized businesses to be systematically chosen by modern consumers.

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